The Associate of Applied Science in Business Administration (AASBA) with a concentration in Marketing and Sales is designed to prepare you to understand and apply marketing, sales and management principles in order to contribute to organizational success. The program emphasizes a strong base of business fundamentals and provides important undergraduate foundation studies in such areas as English, math, social science and technology. Courses are taught by faculty members who bring real-world business experience into the classroom.
The AASBA with a concentration in Marketing and Sales satisfies the course requirements for the first two years of the Bachelor of Science in Business Administration (BSBA) degree program.
What skills can I learn?
Students who successfully complete the AASBA with a concentration in Marketing and Sales should be able to:
- Explain the core areas of marketing within an organization.
- Describe the universal marketing processes for consumers and organizational markets.
- Use business computer applications and software to create and develop business/marketing documents and reports.
- Analyze the benefits and consequences of marketing activities on the physical environment and on the lives of buyers.
- Develop appropriate career and professional skills for the marketing field.
What are some possible career opportunities?
With this degree program, you can prepare for a position as an account or sales executive, marketing researcher, marketing coordinator, marketing promotion specialist, advertising agency professional, retail/service manager or sales representative. Career opportunities in marketing exist in domestic and international businesses, and organizations of all types and sizes-both profit and nonprofit.
Built-in CTU Academic Certificates
The AASBA with a concentration in Marketing and Sales includes the following built-in Academic Certificates:
- Basics of Accounting and Finance (with elective FINC400)
- Business Fundamentals (with elective HRMT310)
- Business in the Global Environment
- Management Essentials
These CTU Academic Certificates can be earned without additional courses. | 
