Full Sail's Internet Marketing Master of Science degree program focuses on Internet marketing theories, search engine optimization (SEO), interactive advertising design principles, Internet-specific marketing methodologies, and Internet law. Other topics covered in this program include: web design, web metrics, IT and systems overviews, legal issues, public relations, and global and cultural Internet issues. The program culminates in a project in which students create and produce an Internet marketing campaign for a company that they select as their subject of study. In addition, students will write a thesis to substantiate the media and technological applications used to create the final internet marketing campaign.
Learn to conquer these core disciplines of internet marketing: Search Engines, Website Advertising, Email Marketing, Social Media Marketing, and PR for the internet. Upon completion of the Internet Marketing Master of Science Degree, students will have the ability to plan, launch, manage and optimize integrated/comprehensive internet campaigns that raise awareness, drive traffic, generate conversions, and measure return on investment (ROI). The length of the program is 48 weeks. The total credit hours required to complete this degree program is 39. |
