This is the capstone course to the Master Certificate in Business Marketing. You'll learn the strategic role of marketing in guiding all organizational decisions, in addition to: how all marketing communications support a single objective; key differences between marketing to businesses and marketing to consumers; and reasoning behind company decisions as it expands to the global market. You will be spending two weeks with experts on each of the following business fields:
- Marketing Strategy
- Marketing Promotions
- Business-to-Business Marketing
- International Marketing
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