Business and Management

Graduate Marketing Certificate (Bachelor's degree Required)

In today's fast-paced business world, you need problem-solving and critical thinking skills-as well as the latest knowledge and techniques. At University of Phoenix, you learn from instructors who have substantial experience in the fields they teach. So whether you're studying accounting or administration, management or marketing; you'll receive a real-world education that can help you achieve your goals.

The Graduate Marketing Certificate Program has been developed in response to the important role played by marketing managers within an organization, particularly as organizations diversify to capitalize upon Internet opportunities to expand their markets. This program is designed for students who are new to the field of marketing and want to learn about the fundamentals of marketing and for those who already work within a marketing department, but seek to broaden their knowledge of the marketing concepts and how to apply them. Students will be introduced to the marketing theories and principles that frame a wide range of issues and challenges faced by today's marketer. Students will have opportunities to practice making decisions to solve a wide range of problems by applying these marketing theories and principles.

Students who complete the Graduate Marketing Certificate Program will acquire the skills and knowledge used by promotion managers, marketing managers, and public relations managers. For example, the promotion manager of a firm may oversee a staff of promotion specialists. They direct promotion programs (e.g., direct mail, telemarketing, television, radio advertising, catalogs, in-store displays, special events) combining advertising with purchase incentives (e.g., discounts, samples, gifts, rebates, coupons, contests) to increase sales.