Protect Your Brand, Expand Your Reach and Increase Your Earnings With Advanced Social Media Training!
Online networks are rapidly supplanting face-to-face interactions, making social media expertise an absolute necessity to succeed in today's marketplace. A recent Forrester survey found that in the U.S. alone, 55.6 million adults visit social networking sites at least once a month.* The research firm predicts that social media marketing spend will grow from $716 million to $3.1 billion in just five years, at a compound annual rate of 34%.**
As social media continues to explode, conversations with - and about - individuals and businesses are taking place instantaneously on a global platform. This unprecedented intimacy, immediacy and reach are changing the very nature of company/customer relationships, creating virtually limitless opportunities for feedback, promotion, brand-building and monetization.
Advanced Social Media provides the practical tools and strategies required to successfully leverage social networks and capitalize on their powerful word-of-mouth lift. It also offers expert guidance on how to measure these interactive marketing efforts and respond to negative commentary.
Led by master social media and online marketing practitioners, this eight-week advanced specialized certificate course uses streaming video lectures, in-depth case studies and interactive lab sessions to impart a comprehensive understanding of this critical discipline.
Who Should Register?
USF's advanced social media training will benefit marketing and public relations professionals in agencies and corporate marketing departments, as well as customer service representatives. It is especially valuable for managers, executives and entrepreneurs, who are ultimately accountable for a brand's reputation and performance in the market. Students should have some familiarity with major social media sites and applications, which are covered in USF's Master Certificate in Internet Marketing program.
What You'll Learn
Introduction to Social Media
- Introduction to advanced social media techniques
- Key ways that brand informs social media
- Best practices in PR, customer service, monetization and executive strategy prior to social media
- Essential social media tools and services
Listening and Monitoring
- Expert advice on monitoring your brand and reputation
- Listening for a crisis before it happens
- Identifying money-making opportunities
- Listening for the next big idea
Content Creation
- Identifying which content is best marketed with social media
- How content can help you reach more people
- Successfully monetizing your content
- Best social media tools and services for content creation
Communication
- How social media is changing communications
- Solving private problems in a public way
- Monetizing communication tools and methods
- Managing social media communications
Metrics and Science
- Measuring brand presence and influence in social media
- Measuring customer satisfaction and ROI in social media
- Evaluating your social media efforts
- Proven social media metrics tools
Legal and Ethical Considerations
- Key legal issues and danger zones in social media
- Practical tips for legal issues in social media
- Must-know social media policies
- Essential contracts and related enforceability issues
- Potential liability for intellectual property law violations
Adopting Social Media
- Selling the "Purple Cow"
- Case studies: adoption of social media by a marketing firm, PR firm and Fortune 500 organization
- Case study: profitable social media experiments
- Piloting social media projects
Social Media Case Studies
- Social media deployment in a campaign
- Didiom
- Election results
- Podcasts
- Social media success stories
- Communications Decency Act
- Effective use of social media by businesses
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The University of San Francisco's School of Business and Management is accredited by AACSB International (the Association to Advance Collegiate Schools of Business), the premier accrediting body for business schools. The Masagung Graduate School of Management's MBA program received its accreditation in 1981, while the McLaren College of Business has held its AACSB accreditation since 1953.
USF is accredited by the Western Association of Schools and Colleges (WASC), and received seven years (maximum time of reaffirmation) during its most recent review. USF is proud to be a founding member of the WASC's antecedent, the Western College Association (WCA), receiving its first accreditation in 1950.
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