Online Web Analytics Degrees: Web analytics tools make it possible to track everything from page hits to visitor demographics to advertising ROI. However, the key to success is not just obtaining accurate and plentiful data - it's knowing how to use that information to your advantage. If you're not making optimal use of your findings, it could be costing you money, customers and your competitive edge. Accomplished web analytics experts provide a high-level strategic view, focusing on the core concepts that will remain constant even as the tools continue to evolve.
